NBDA were commissioned as the lead Architects and Designers on ODEON’s largest interior refurbishment project in Europe. The brief was to convert this very tired existing cinema into a high end, full recliner offering showcasing ODEON’s ‘Luxe’ brand. The full scheme, which comprised of 12 screens, including one ISense screen, a large foyer with concessions counter and a Costa Coffee was delivered within a 20 week programme, remaining open to the public throughout.
While working within brand, bespoke items were designed and manufactured to ensure the best spatial arrangement within the very large foyer was achieved. These elements, such as the large self-supporting ‘ODEON Luxe’ and the acoustic timber ceiling, enhance both the aesthetics and the guest journey. The ambitious lighting scheme transforms the building at night, guiding guests through the doors, to the concessions counter and up the large escalators to the newly refurbished concourse and luxury screens.
NBDA are proud to have worked with Odeon on countless projects throughout the practices history.